BECOMING INDEPENDENT

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Brand Identity
Communications
Print Design
Web

With California’s diminishing support of non-profit organizations, Bi has become highly dependent on private funding. This was an opportune time for Bi to re-evaluate their position, identity and messaging as they approach self-sustainability and stronger community awareness.

Our objective was to give Bi a fresh identity that feels more established and identifiable, and ultimately increases their fundraising potential.

 
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